Stockholm this is Eurovision calling
A visit to the Swedish capital in the week leading up to it hosting Eurovision in 2016 delivered free music and free food!
Eurovision is undoubtedly a highly commercial enterprise as much as the marketing resonates with clichés of humanity and togetherness. But it is easy to be cynical. Major sponsors had heavily branded promotional booths. I was hoping for some free merchandise but there was little. Hair product and Eurovision contact lenses unfortunately did not interest me. Visa was promoting a music festival -esque wrist band with an inbuilt PayWave. Sweden has very high adoption of card payment – sometimes cash is refused – but relatively low adoption of tap/wireless payments (well compared to Australia where it’s super common). So no win for promotion materials but we discovered a food van handing out free pizza slices. We spent a good time deciding on where to eat but most of the places were overrun and looked like poor quality takeaway at local restaurant prices. Max was on the corner so why not? Cheaper and better but this time with free music as various artists played on the stage set up.
It was a busy day, having visited Skansen Open-Air Museum and later walked around Stockholm Gamla Stan before getting the train back to Uppsala.